Under the banner of energy independence and the challenge of decarbonizing the U.S. economy, the energy industry has found a new role and a new future. In his “Vision for America,” President Obama has made clean, renewable energy his top priority. His plan is to double renewable energy production with three years while disincentivizing the use of fossil fuels with a carbon cap bill. That means, most immediately, more wind power and solar power. It also means a more promising future for nuclear energy, which has zero emissions. It also puts greater onus on the traditional energy providers to define their role and value in the new energy economy.

The new energy dialog is one of energy efficiency, conservation and innovation. However, the challenge for all companies in the energy industry is not just to capitalize on the short-term opportunities for growth, but to define their vision, establish their value in a rapidly evolving industry and build a brand to secure their future as the industry evolves.
 
That’s where RiechesBaird come in. We specialize in helping energy companies to differentiate, communicate and grow. Our unrivalled experience and expertise in the energy industry span more than 20 years and 20 energy clients. For example, currently we are helping Entergy to radically restructure by creating two new companies—Enexus, the nation’s first pure-play nuclear company, and EquaGen, a world-class energy services company; we are working with Equitable Resources in Pittsburgh to add investor value by bringing new focus and structure to the organization; and we are working with EnCana, North America’s second-largest unconventional gas company to redefine itself around a new strategic focus.
 
In the energy industry, the value of experience cannot be underestimated. As one client CEO has put it: “In our business you can’t afford to have people learn about our business on our nickel.”

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