Healthcare. It’s a complex, highly visible and increasingly competitive industry. The challenges are many and diverse: highly specialized segments (devices, diagnostics, health services, biotech, information technology). An acronym-rich language (PPOs, EMRs, LVADs, 510ks). Diverse target audiences (professionals, consumers, investors, distributors). And tightly regulated communications (FDA, CMS, Int’l). Effective healthcare marketing can be challenging, to say the least.
At RiechesBaird, our healthcare team has significant experience working with both established brands, such as Baxter, Cigna, Abbott, Edwards Lifesciences, PacifiCare, Guidant, Nihon Kohden and Fuji Medical Systems, to name a few, as well as a host of emerging technology companies and start-ups. Whether developing new company/product identities, supporting new product launches, creating new industry categories or helping reestablish existing brands, RB’s healthcare practice has the hands-on experience and expertise to make your brands make a difference.
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